Checkers Africa Limited, manufacturers of leading custard brand, Checkers Custard, will be launching a national promotional campaign: Checkers Custard Scratch ‘N’ Win Consumer Promo from July 1 through August 31, 2023 with prizes redeemable until September 31, 2023.
This is with a view to appreciating our final consumers and families, who, over the years, have shown commitment and loyalty to the quality of Checkers Custard product.
This promotional activity is specifically designed to uplift millions of our fondly pet-named Custardians, for their unwavering patronage and support towards Checkers Custard, and in ensuring the brand is number one in the category in such a short time. We would not be here today without the end consumers and families across Nigeria that has made Checkers Custard their choice custard; it is high time that they also enjoyed freebies beyond the giveaways on social media and our other CSR activities.
The Scratch ‘N’ Win Consumer Promo is to gift thousands of prizes including LED TVs, refrigerators, standing fans, mobiles phones, airtime recharge of N200 and N500 and of course, our flagship product, Checkers Custard Vanilla in 1 kg jars.
To participate, consumers should buy any special promotional Checkers Custard jar with the Scratch ‘N’ Win Promo badge. Under the seal of the lid of every promo product, a sealed scratch card which, when peeled off, will show the prize won i.e. ‘LED TV’; ‘Mobile Phone’; ‘Refrigerator’ and so on.
For airtime winnings, the prize is instantly redeemable by dialing the 474 short code with the provided voucher code, for instance: *474*voucher code#. This will automatically credit the line used to dial the code with the corresponding airtime as displayed on the scratch card.
Scratch ‘N’ Win Promo is for all Checkers Custard flavours: Vanilla, Banana, Milk and Chocolate in 2kg, 1.5kg, and 1kg jars, and is effective across Nigeria. Eligibility is for all Nigerians. However, for winners below 13 years, guardians will be required to accompany them to redeem their prizes.
Since Checkers Custard has a presence in every state and region in Nigeria, prize redemption will be smooth for any winner anywhere in the country.
This campaign is vetted through a transparent process and follows best practices as regards promotions regulation. It is duly approved by the Federal Competition and Consumer Protection Council, FCCPC.
The Checkers Custard Scratch ‘N’ Win Promo is on record, the largest, if not the very first national promotional campaign by any brand in the custard category.
The custard market, albeit previously dormant in comparison to most FMCG products, was priorly dominated by some notable players, but within a short time span, the sub category began to enjoy a new lease of life with what Checkers Custard brought onboard – world class quality offering from production to the shelves. We have also made significant investments in logistics and, quite notably, advertising.
Our distinctly creamy custard, Checkers Custard, was launched with our flagship Checkers Custard Vanilla, a product with a difference with its smooth consistency and natural-tasting flavour, which took the market by storm. Other flavours followed suit like the Banana and the much-praised whole meal Milk Custard, Checkers Custard Milk 3-in-1, containing high-quality milk and sugar fortified with vitamins A and D. In 2022, we introduced another market-leading variant, Checkers Custard Chocolate 4-in-1, the Choco Custard.
Currently, Checkers Custard comes in 18 varying SKUs across the four variants, and for all pocket sizes: 2kg, 1.5kg, 1kg and 400g jars; 1kg, 700g and 400g refill packs; 45g and 40g sachets.
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